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Changing environment
A study of the environment in which we operate was commissioned for this purpose. The world around us is changing rapidly. Globalization and digitalization are an irreversible processes, which play a leading role in shaping the global economic system. The horticultural sector is reacting to this with increases in scale, new alliances and specializations. The trend to corporate social responsibility is no longer driven purely by economic motives. Horticultural growers and traders, influenced by prevailing social trends, wish to make a real contribution to sustainable solutions. And a new consumer trend is visible, with less focus on individualism and more on health and wellbeing. Quality of life is gaining in importance in our busy existence, and consumers are seeking a new balance.

Flower Council of Holland - Changes in 2009!